Through their visits, they’ve become familiar with the aisles and know the exact location of that product on the shelf. Let’s say a customer enters a store that they visit regularly to purchase one particular product. Changing planograms also helps capture consumer interest and drive sales.
“Even with all that extra work, making regular changes to planograms is a solid investment,” Howard said. Shelves must be repositioned, product labels and pricing signage needs to be changed, and everything must be thoroughly cleaned to remove any evidence that a different product had once sat in place there. That’s because the typical planogram change involves much more than relocating products. Why? “It’s a massive undertaking,” says Toni Howard, Sales Director for Retail Space Solutions. But these changes typically occur no more than twice a year. Raise your other hand if this also sounds familiar: Planogram changes increase shopper interest.Įvery so often, planograms need to be updated – products relocated, entire shelving units shifted – as an integral part of effective merchandising.
Raise your hand if this sounds familiar: Our planograms rarely change. Every so often, planograms need to be updated – products relocated, entire shelving units shifted – as an integral part of effective merchandising.
